Kindle To Get Apps – Why?

Why would Amazon do this? Increase the attractiveness of the Kindle vs. other E-Readers? Sure, that I can understand – and it would definitely change my purchase interest if I was in the market and trying decide between a Nook, Sony Reader and Kindle.

http://www.amazon.com/gp/feature.html/?ie=UTF8&docId=1000476231

In classic tech-blogger fashion, the rest of the tech-world seems to think this is somewhat useless defensive posturing against the mythical Apple tablet. Kindle is a dedicated E-Reader for book lovers trying to compete against an influx of dedicated E-Reader's for book lovers. Will a tablet-like device from Apple carve into market share? Certainly. But it might do that for the entire E-Reader market… there will however, still be a market (for a while at least).

I could be wrong, but I see this as a purposeful offensive posturing against other E-Readers, not defensive against a made-up gadget.