iTunes 9 Might Be Completely Browser Based – The Clouds Are Coming
You can now preview iPhone Apps, Music and Videos via a ‘web’ version of iTunes store. With Apple’s recent acquisition of cloud-music all-stars Lala, one might conjecture that this web push of iTunes preview is leading the way (or perhaps a test bed) for a full fledged iTunes in the cloud, on the web version.
The benefit of such a solution seems pretty clear – access to your entire media library, including playlists, music, videos, and iTunes store from wherever you are. At work on the work PC, on the go on your Phone, at the Coffee shop on your personal computer, at a friends house on their PC, etc. This is increasingly beneficial as Apple is trying to fit more and more computing gadgets into our lives (see iPad) – the “authorized devices” paradigm is one of the more confusing systems I’ve seen from Apple.
I think getting consumers access to their entire media library regardless of their location is important. Media is the first step, but documents, applications, user settings, etc can theoretically follow a user around regardless of WHERE or HOW they are accessing the web.
In the near future, high-speed wireless access will be ubiquitous, and the “coverage” wars will seem like the distant past. In this world, the network and its ability to deliver to you YOUR content regardless of access point without having to jump through hoops will be the major selling points. Google and Apple seem the farthest along here, but you never know when another major player (hint: Facebook) might jump in and stir things up.
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